So you want to pay an SEO company to get your escort website to the top of Google. Before letting them part you with your cash, see if they pass this screening test:
Forget the SEO company if they:
Promise a top Google ranking. No one can promise a top Google ranking except Google themselves. If they are so sure of getting you a top ranking, tell them you’ll pay in increments: 5% when you’re on the first page of Google, 10% when you’re in 9th position, 20% in 8th position and so on. Somehow I don’t think they’ll be so eager for your business with this arrangement.
Promise instant results. Although with the right SEO techniques you can get reasonably quick improvements in your escort site rankings, generally SEO is a marathon and not a sprint. Even if they do manage quick results, there’s a chance they are using black hat SEO techniques that will have your website banned from the results. Read how Kahmir managed to ruin a $5k/month business by using black hat techniques.
Have an Alexa ranking of >500k. Alexa ranks every website on the web in terms of how much traffic they get. Google has the #1 ranking of course, followed by Facebook. Although a high ranking site may have cheated to get there, a site with a low ranking is struggling to get people through their own door. So how much success are they going to have getting people through yours? Especially when you’ve just paid them a juicy up-front fee. To check a site’s Alexa rank just enter their domain in their lookup tool or download the search status plugin for firefox like I do (this way you can get a quick idea of how well established any site you visit is).
Can’t explain what they will do. Can’t take the time out to explain what they are going to do to boost your rankings? Is that really someone you want to work with? It was Einstein who said “If you can’t explain it simply, you don’t understand it well enough.” So even if you don’t know all the lingo it probably says more about them than you.
Can’t show you previous client results. If they have passed the first few screening tests then refuse to show you some client sites they’ve helped rank, then move on. And if they do show you some client sites, make sure you contact the site owner yourself to test if the company’s talking BS.
Spam you via email. Don’t ever use an ‘SEO’ company that sends you an email containing things like this: “We are a team of 50+ professionals which includes 18 full time SEO experts. We are proud to inform you that our team handled 100+ SEO projects and obtained 40000+ manually built links in the past 1 year.”
If you’ve got so many SEO projects and you’re having so much success then why are you contacting me? If you are “professionals” then why are you using spam to generate your business? Don’t fall for it!