Escort Link Trading – The Proposition

I’ve explained the importance of trading links in your marketing campaign and how to assess link quality for SEO. Today will be a practical guide to getting more sites to link to you. If you have had trouble building the links to your site or want to know how to work more effectively read on…

Your first few links are going to get you seen by google so it’s important to get them as quickly as possible. The best way to do this is to search ‘yourcity escorts’ in google – replacing ‘yourcity’ with the city you service, eg ‘New York escorts’. This will show you some of the most popular directories serving your potential clients. Signup for a free listing on 5 of them and you should get 5 links back to your site within a day or 2.

Depending on where you live you’ll be able to pickup 5-30 links from various directories to your site, usually in return for a link from your site to theirs. This is a fair exchange, if your site is not well established the amount of traffic you pass on to the directory will be minimal.

Once you’ve exhausted the directories it’s time to extend a hand to your competition. The best way to beat your competition is to first join them! Google ‘yourcity escorts’ again and below the directories you’ll start to see other independents and agencies listed in the search results. This is where you want to be in the long run and a great way to start is to approach them all for links. Google obviously likes them enough to put them high in the search results so a link from them will be worth a lot to you. But why would a business or independent that’s already established want to give you any link love?

The proposition
Your competitor may be willing to link to your site if you make them a compelling offer that is easy for them to implement. I’ve lost count of the people who have approached me for links and got binned. Below is an email I received a few days ago, just with the names and domain changed to save embarrassment. Below I’ll highlight everything that’s wrong with it…

“Greetings!

My name is Amy Smith, SEO Consultant. I’ve greatly enjoyed looking through
your site and I was wondering if you’d be interested in providing a link to one
of our client www.domain.com. In lieu of this link, we will provide
a link back or more from our human edited directories that have built good credibility
with search engines.

Our linking details:

Please add following details to your website and we will give you as many link
backs as you provide. (In case you have more than one website)

URL                : http://www.domain.com
Title                 : Managed IT services
Description      : Managed IT Services can minimise the burden of managing the
IT infrastructure. Datashare Solutions Managed IT Services are  perfect if your
business needs to control costs or ensure a fixed level of IT service performance.

If you are interested, please add the above link details to your website and
please send me the URL and TITLE in order to list your website. I’ll add your
link as soon as possible.

I hope you have a nice day and thank you for your time.

Regards

Amy Smith

P.S. Please note that this is not a spam or automated email, it’s only a request
for a link exchange. Your email address has not been added to any lists, and
you will not be contacted again. if you’d like to make sure we don’t contact
you again, please fill in the following form: http://bit.ly/unsubscribe-email

Please accept our apologies for contacting you.”

 

So where do I start? I’ll highlight the problems in red:

“Greetings! (2 minutes on escortdesign.com should give you a name to contact
me by
)

My name is Amy Smith, SEO Consultant (‘SEO consultant shows that it’s not
the real site owner contacting me)
. I’ve greatly enjoyed looking through
your site and I was wondering if you’d be interested in providing a link to one
of our client www.domain.com (the domain of this client had nothing to do
with escorts or website designs, clearly Amy didn’t even check to see if my
site was relevant to her client’s)
. In lieu of this link, we will provide
a link back or more from our human edited directories that have built good
credibility with search engines. (why should I put your link up first? You’ve
contacted me and expect me to initiate the link trade, potentially risking
putting a link up without getting 1 in return)

Our linking details:

Please add following details to your website and we will give you as many link
backs as you provide. (In case you have more than one website)

URL                : http://www.domain.com
Title                 : Managed IT services
Description      : Managed IT Services can minimise the burden of managing the
IT infrastructure. Datashare Solutions Managed IT Services are  perfect if your
business needs to control costs or ensure a fixed level of IT service performance.

If you are interested, please add the above link details to your website and
please send me the URL and TITLE in order to list your website. I’ll add your
link as soon as possible. (‘as soon as possible’ – my link should already be added
if you’re contacting me to add a link to your site)

I hope you have a nice day and thank you for your time.

Regards

Amy Smith

P.S. Please note that this is not a spam or automated email (what’s an unsolicited
email asking for something if it’s not spam? The fact you understand the reader
can confuse your email with spam speaks volumes)
, it’s only a request
for a link exchange. Your email address has not been added to any lists, and
you will not be contacted again. if you’d like to make sure we don’t contact
you again, please fill in the following form: http://bit.ly/unsubscribe-email

Please accept our apologies for contacting you.” (if someone was contacting you
to offer something beneficial would they need to apologize on the intrusion?)

But before I even got the chance to punch all these holes in Amy’s proposition I had deleted the email. Her subject line was ‘Link Request’, which says ‘spam’ to me before even opening it.

Don’t feel sorry for me having to put up with emails like this though, what about the business owner who is likely paying this ‘SEO consultant’ good money to have his site included in spammy emails. Next time you hand over your hard earned cash for a ‘Link Exchange Request Campaign’, now you know what that campaign will likely consist of!

Rather than getting your site and brand black listed by entrusting your marketing to a dodgy SEO company, why not reach out to others in your industry on a more personal level – you never know what kind of relationships you might develop.

Here’s an example email that will improve your success rate:

“Hi Shannon,

I’m Zak, I run escortdesign.com. I like your site and know my customers
would find the info you provide useful – I especially liked the post you
made about how to choose the right web design company.

I’ve added your link here: escortdesign.com/link-url.html

I’d really appreciate a link back in return, or maybe even a chat sometime
– I love meeting new people in the industry.

Have a great day, thanks for your time!

Zak”

And this is why:

“Hi Shannon (take the 2 minutes it takes to learn the site owner’s name),

I’m Zak, I run escortdesign.com. I like your site and know my customers
would find the info you provide useful – I especially liked the post you
made about how to choose the right web design company (this shows
that you have actually looked at their site and they’ll be much more
willing to look at yours).

I’ve added your link here: escortdesign.com/link-url.html (always add 
their link first, it’s a sign of good faith and shows you’ve already invested
some time into the deal)

I’d really appreciate a link back in return, or maybe even a chat sometime
– I love meeting new people in the industry. (Although the main reason
you are contacting them is to get a link to your site, you would be
surprised how many in your community will lend a helping hand if you
reach out to them).

Have a great day, thanks for your time! (If you’re going to interrupt
someone’s day, at least be polite about it!)

Zak” (Overall keep it short and to the point)

That’s just one example of an email template I’ve had success with in the past. Keep the email short and to the point, we’re all busy. Don’t use jargon and let your personality shine through. It’s always nice to have someone reach out to you in an honest, open manner – there is an infinite number of spam emails sent by machines daily, why make your email sound the same? Extend your hand and show some love!

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