Welcome to the Escort Spotlight series where the real adult entertainer experts (YOU!) give their best marketing insights. This week, Antoinette shares the importance of referrals, how she targets her ideal client, and more.
Q: How long have you been an escort? Are you independent or do you work with an agency?
A: I started doing “test runs” with other providers and referrals about three years ago. I have been an indie escort for over a year. I have not worked for an agency.
Q: In what ways do you promote your services? Which of those has been the most successful for you?
A: I started with putting up ads on a few websites and referrals from a couple of friends that were already in the business. I still have a couple of ads on sites but most of my new business comes from word of mouth and referrals. I like to reinvent myself and my brand to update my business toward an ever-changing demanding market and as I grow, learn, and improve myself.
Q: What are you looking for in an ideal client? How do you target him or her in your marketing?
A: My ideal client is over 30, an executive professional, discrete, polite, respectful gentleman that is accomplished and happy with his life. I enjoy attending black tie fundraising events, theater, and private club events with clients which allow me the opportunity to make many new connections as well.
I try to write my ads to a specific client (depending on my mood) and I am not afraid to blacklist potential clients if they make me feel uncomfortable. I always screen. The clients I cater to understand this and are happy to go through screening and give referrals.
Q: Speaking of clients, have a funny client story you can share?
A: I never kiss and tell ;)
Q: What’s your favorite feature of your Escort Design website?
A: The ability to lock pages to member only access. There are some pages and perks that are reserved for my established clients that see me often that I don’t offer to new clients that may or may not be a good fit for my personality.
Q: What new features would you like to see in the future?
A: I would like the ability to privately email all my members at once to let them know in advance of tour dates and other important information like updates to photos and schedules.
Q: If you could give one tip to other escorts, what would it be?
A: Always put yourself and safety first. Take a self defense class. Screen and get referrals. Trust your intuition, if something doesn’t feel right then don’t see that person. Better to have one bad review or a disgruntled person than put yourself at great risk. Remember this is business and we are professional business women who deserve respect and appreciation.
Most importantly, have fun!
Thanks so much, Antoinette! Stay tuned for more Spotlights here on the Escort Design blog, and let us know if you’d like to be interviewed.