Google Analytics and Your Escort Website

Google analytics is a free application that provides detailed info about your website’s traffic and content. You’ll need it if you’re planning on doing any marketing for your site and best of all, it’s totally free! Here’s a brief rundown of what this powerful tool can do:

Visitors Overview

visitors-overview

The visitors  overview section provides information on how many visits your site’s had, how long each visitor stayed, how many pages they viewed and how many left after only viewing 1 page (bounced) to name just a few. The information is set to show the past 30 days by default but you can show any time period and even compare 2 separate time periods.

How this could help your escort site:
Basically this tells you how your visitors are (or aren’t) interacting with your site. If you get a large number of visitors landing on your site then bouncing, perhaps you need to entice them to your other site pages or maybe some of your visitors were never interested in escorts to begin with. Even though that escort directory is sending you 5000 visitors per month, if they aren’t targeted (eg they’re looking for an escort in NY when you’re in LA) then chances are they won’t stay long on your site or make a booking. Remember that the quality of the traffic is more important than the quantity.

If your visitors are staying on your site a long time, not many are bouncing and you’ve got high average pageviews, then it’s confirmation that your current marketing and site content is working well.


Visitors – Map Overlay

visitors-map-overlay

The map overlay is self-explanatory, it tracks what cities your site’s visitors are from.

How this could help your escort site:
Again, this helps you learn whether your traffic is good quality for your business. If your business is based in LA then the above map is what you’d be happy to see, with the majority of visitors being local. Having lots of visitors from the other side of the world or country might be nice but chances are they’re just perving because how many of them are really interested in booking an escort so far from them?


Visitors – Mobile Devices

visitors-mobile

Mobile devices are becoming more popular, especially in the escort industry where providers and their clients are traveling more.

How this could help your escort site:
This information is most useful in telling you whether you need a mobile-optimized version of your escort website or not. If 10% of your visits are coming from people on mobile devices then you should definitely get a mobile site to encourage them to interact with your site.


Traffic Sources Overview

traffic-sources-overview

The traffic sources section tells you where your visitors are coming from (direct, referred from other websites or search engines). Including details about the exact URL they were sent from or keywords they searched to find you.

How this could help your escort site:
This info is the most useful in directing and assessing your marketing. Learn if that $500/month you’re paying for that “prime” ad space is sending much high quality traffic eg is the ad sending many visitors? Are the visitors staying and interacting or just bouncing?

Knowing what keywords you’re ranking well for in google is always helpful too. If the keywords aren’t what you want to rank for it means you’ll need to change your content, meta info and linking strategy.


Content Overview

content-overview

Your site’s content is analyzed here. Learn what pages are most popular, which pages people are using to enter your site (yes, people will often land on a page other than your home page!) and what pages people are exiting from.

How this could help your escort site:
This will let you know what pages on your site visitors are most interested in. The page most of your visitors are exiting from could be optimized to stop people from wanting to leave.


Getting Started

This has been a brief introduction into some of what google analytics can teach you about your site. I could write for days on this topic but it’s best to learn by jumping in and giving it a shot. If you need a little more direction just checkout the google conversion university for more information.

To start using Google Analytics just signup here then follow the prompts to generate your tracking code, it’ll look something like this:

<script type=”text/javascript”>
var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));
</script>
<script type=”text/javascript”>
try {
var pageTracker = _gat._getTracker(”UA-12345-1″);
pageTracker._trackPageview();
} catch(err) {}</script>

Then if you’re using our escort website manager, just visit your analytics page and paste it into the box provided:
paste-code-here

Otherwise you’ll need to add the code to your site’s HTML manually.

Don’t be ignorant about your site and its visitors, the information is freely available with about 10 minutes work – it’ll be the easiest and cheapest thing you do to help your marketing!

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  • Shay

    I don’t get why but i’ve fallowed the steps i swear a million times and i still can’t get this to work…