Meta Information and the Google Search Results Page

Search Engine Optimization (SEO) has been a huge buzz-word for years now but what does it really mean? One of the difficulties in providing SEO services for clients is that expectations can be way out of proportion with what is achievable in a certain amount of time. Here I will give a general overview of the Google Search Engine Results Page (SERP) and how you can use your site’s meta info to improve your relevancy and clicks. Hopefully you can start improving your site’s search engine optimization without paying $1000s of dollars to a shady company promising you results that are unattainable. I’ll conclude with a discussion of some of the ways the escort marketing features in our Content Management System can help you optimize your own website.

Google’s Search Engine Results Pages (SERPs)
We will be using google for our examples because it is the biggest search engine and the one that can provide you with the most traffic (although bing.com is starting to gain some market share).

Google’s sponsored listings are those that show up in the yellow box at the top of the search results and the links down the right side, the companies that show up here pay a certain price per click to show up here. Buying these ads is done through google Adwords but unfortunately google will not allow you to advertise your escort business through these sponsored listings.

google-sponsored-listings


Since you cannot advertise your escort website through google’s sponsored listings, we will be focusing instead on Google’s organic search results that show up on the left side of the page just below the yellow sponsored listings box. As you can see our website escortdesign.com shows up first for the search term “escort design”, hopefully with our help you can get your site to the top position for your keywords.

google-organic-listings


How does google decide who shows up at the top? Relevancy and reputation…
This is the million dollar question and one we will approach logically without going into detail about the complex algorithms at play. Why do you use google to search the web? Because it shows you useful results that are relevant to your search query. If you searched ‘escort design’ and it showed up with pet shop listings I don’t think you would be in a hurry to use it again! So what google wants is to show you results that are relevant to what you have searched. In the example above, google has decided that our site escortdesign.com is the most relevant for the search ‘escort design’.

In addition to being relevant, google also wants a site that has a great reputation – this is why searching ‘news’ in google will show up with big newspaper websites rather than a small blog written by your neighbour.


Using your site’s meta info to help with relevancy and clicks
I know you’re probably thinking what on earth is meta info? Well all websites on the internet consist of lines of special code called html, this can be viewed in internet explorer by clicking View > Source. Below is how the escortdesign.com home page source looks:

escort-design-source

At the top of the page you will notice these lines of html:

<title>Escort Website Design Services – Escort Web Design Specialists</title>
<meta name=”description” content=”Escort Website Design, click or dial +1-800-592-6276 for Amazing Escort Web Designs. We’ve got the Best Prices & Quality Guaranteed!”>
<meta name=”keywords” content=”escort website design, escort design”>

Now the first line is called the “title tag”, the second line is the “meta description” and the third is the “meta keywords” line. These 3 lines of code together are your site’s “meta info” and are used by google to see what your website is about, eg we are a company offering “Escort Website Design Services” so we included it in our title tag. So an independent escort called Belle La Rouche from New York City might have meta info like this:

<title>Belle La Rouche – New York City Escort</title>
<meta name=”description” content=”Belle La Rouche is one of New York City’s Premier Escorts, Offering a Private and Intimate Experience You Won’t Forget”>
<meta name=”keywords” content=”Belle La Rouche,New York City Escort”>

This meta info tells google that Belle wants her site to be relevant for the keywords “belle la rouche” and “new york city escort” and if these words were also used throughout her site then google will see her site as relevant for these key terms.


Using your site’s meta info to help with clicks
Now that you know the basics of including your keywords in your site’s meta info to help google see you as relevant for your search terms, the next stage is making your site title and description appealing so if someone sees your site in the results they will click on it. Those with a good eye for details may have noticed that the escortdesign.com meta info is what shows up on the google search results page:

<title>Escort Website Design Services – Escort Web Design Specialists</title>
<meta name=”description” content=”Escort Website Design, click or dial +1-800-592-6276 for Amazing Escort Web Designs. We’ve got the Best Prices & Quality Guaranteed!”>

title-tag-meta-description

So the text you insert into your title tag and meta description is especially important because it is what your potential clients will be reading when they do a google search, for this reason make sure it’s appealing and uses capital letters to stand out.


Editing your site’s meta info
So you’ve decided exactly what to include in your site’s meta info, now how do you get it “into” your website? For those who are not using the EscortDesign.com Content Management System you will have to edit your site’s code yourself or ask your webmaster to make the change for you. If you are on our Content Management System it is as simple as entering the information into the meta info fields and clicking ‘save’:

cms-meta-info


This is just one of the many ways the Escort Design Content Management System is helping our clients to optimize their sites for google and increase their earnings. Our goal is to educate all of our clients so they can manage their own site and be in total control of their business and marketing. Click Here To read more about the Escort Marketing & Promotional Features included with every site we sell.

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