Meta Information Made Easy

In the past I’ve written about meta information and the google search results page but didn’t give any simple advice as to how you should setup the meta info on your escort site.

Meta information is a few lines of code that are inserted into your website for use by search engines like Google and website browsers like Firefox. It includes the “meta title,” “meta description,” and “meta keywords”. Once upon a time this info was used heavily by the search engines to determine what your website was about. To get to the top of Google, all you needed to do was stuff your meta information with your keywords. Because it was very easy for people to game the system this way, search engines decided to place a lot less importance on meta info in determining your search engine rankings.

Nowadays you will still want to include your top keywords in the meta title and meta description, but they are also important places to include your advertising message.

Without going into too much more detail, I recommend making your meta information unique for each of the pages on your site. This doesn’t mean 100% unique, just change a few words between pages. Here’s an example for the meta information I might use if I were a New York escort agency called “Star Escorts”:

Home Page Meta Info
Title: New York Escort Agency Star Escorts, Premier NY Escorts
Description: Star Escorts New York Escort Agency Has The Hottest Manhattan Escorts, Click or Dial 1234 123 123 To Realize Your NY Fantasies Today!
Keywords: New York Escorts,Star Escorts Agency,NY Escorts

About Page Meta Info (I’ve highlighted the changes I made)
Title: New York Escort Agency Star Escorts – About Us
Description: Star Escorts New York Escort Agency Has The Hottest Manhattan Escorts, Click or Dial 1234 123 123 To Learn More About Us Today!
Keywords: New York Escorts,About Star Escorts Agency,NY Escorts

Employment Page Meta Info
Title: New York Escort Agency Star Escorts – Employment Info
Description: Star Escorts New York Escort Agency Has The Hottest Manhattan Escorts, Click or Dial 1234 123 123 To Work For Us Today!
Keywords: New York Escorts,Star Escorts Agency Employment,NY Escorts

Try to keep your title less than 70 characters. Only include a few keywords, they aren’t very important so don’t waste too much time on them. Your description should contain a call to action like “click here” because it shows up on the Google search results page. Here’s an example:

Once you’ve decided on your meta info for each page, just copy it into the meta info module of your website manager:

meta-info-box
<title>Escort Template Website Designs – Escort Web Design Experts</title>
<meta name=”description” content=”Escort Website Design, click or dial +1-800-592-6276 for Amazing Escort Website Designs. Free Trials On All Escort Template Design Orders!”>
<meta name=”keywords” content=”escort website design, escort design”>
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