‘I advertise on backpage, why do I need a website?’
I was asked this question the other day and it got me thinking. Not because it’s a difficult one to answer but rather it suggested there are people considering the necessity of an escort site, who I’d never get the chance to enlighten. So if you’re a provider promoting yourself in classifieds, directories and review sites but with no website of your own – here are 10 points to consider.
1. Brand Recognition
You and your brand are one. The more times a punter reads your name the more likely they are to remember it. While you’re listed on another site, that person is being bombarded by the website’s brand, not yours. Get your own site so everywhere they look, they see you – not your competitors!
2. Search Engine Traffic
If you’re not in google, you don’t exist. Having your own site means that when someone searches for your name, they find you. Temporary listings on directories and classifieds may never be up long enough to be found through google. Best of all, Google traffic’s free.
How many email addresses and phone numbers have you been through in the past few years? If, like me, it’s more than one then you need a website. A website allows you to have a persistent place for clients to contact you. Whether it’s a week or 12 months down the track. Never let the inability to contact you get in the way.
Tying in with having your own brand is appearing professional. Writing to firstname.lastname@example.org shows you’ve put some effort in. Every step of effort puts space between you and the ever growing number of scam ‘escorts’ surfacing around the web.
5. Creative Control
Call me biased because I run a design company but I’m sure you’ll agree that design matters. Being listed on an ugly website will implicitly tell your clients more than that beautiful prose you spent hours perfecting. Let everything on the page reflect you and your personality, don’t put roadblocks up.
6. It’s free
For a year we’ve offered free versions of our popular sites. Not free for a month, free forever. Signup today and see we aren’t pulling your leg! Compare that to most directories out there that have you paying $xxx/month to get listed.
7. It’s easy
Managing a website used to suck. Getting your gatekeeper webmaster to update your site was like pulling teeth. Now you get your own website manager. Login and update your photos, text and contact info easily.
8. Return On Investment
With your own website, any effort you put in today can pay dividends forever. You’re not at the mercy of the site you’ve listed on. Write a great blurb today and watch it deliver you clients in a year’s time.
9. Mobile Visibility
Every site of ours comes with a mobile version. This means clients traveling without a laptop can navigate your site with ease and call you in a tap.
10. Admin Rights
Taking a break from the industry or quitting for good? Cancelling your site will take your presence offline in an instant. Ever tried wrangling with long-forgotten escort directories to get your listing taken down? Yeah, not fun