SEO: The basics

Some of the most common questions we get asked are SEO related, which is great! SEO is one of the most important aspects in running an escort website. In this article, we will discuss a few SEO basics, and how to apply them to your website to make it a huge success.

What are keywords and what role do they play?
Keywords are phrases and words that are associated with your website, and these are what will help to improve your Google search ranking, especially since Google does not allow escorts to use Adwords. Coming up with keywords is not difficult at all, all you have to do is think of which words potential clients would Google to find your site. Your niche and location are good places to start, keep the keywords relevant and come up with as many as you can. This way, you have a greater chance of coming up on more Google searches.

How to use keywords on your website:
You don’t want your keywords to look forced and blatant, so ease them in naturally. Here’s a good example:

Instead of writing:
I’m an elite escort for the discerning gentleman.

Write:
I’m an elite transsexual escort, based out of Manhattan, New York. I service discerning gentleman.

Don’t try to fool Google and add all of your keywords at the bottom of your “About” page, they aren’t easily tricked and avoid keyword stuffing, Google also picks up on this and will send you to the bottom of the list.

The deal with Meta info:
This is the box of text that appears underneath your website when you pop up in a Google search. You are able to change this, the level of difficulty depends on who hosts your site. You want your Meta info to contain your keywords but also be able to lure potential clients to your site to make a booking.

Word prominence plays a role:
Some words will appear over and over on your site, Google picks up on this and treats them like keywords. To help Google even more, it is a good idea to try to include some of your keywords into your page title, tagline, menu name or subtitle. Just don’t go too crazy with the keywords, you don’t want your titles to be too long winded; they still need to look and sound natural. Keyword stuffing is a no no!

SEO can seem like a daunting task, but if you have done your research and take it step by step, you will get it right, and the boost that your website gets will make it so worth your while so go for it!

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